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Napping oasis opens in heart of New York City

01 Aug 2018 Mattress innovator Casper has opened The Dreamery, an on-demand napping facility in New York City’s SoHo neighbourhood.

Customers can book 45-minute sessions of downtime in one of nine private, cosy nooks – outfitted with Casper’s mattress, pillows and sheets. They can also borrow constellation-print pajamas from Sleepy Jones, and freshen-up afterwards with face wash from Sunday Riley and toothbrushes and toothpaste from Hello.

The Dreamery is designed with a starlit entryway and “dream-enducing” murals. It will also be available to the community for events focused on sleep and wellness.

“The Dreamery is about making sleep and rest a part of our regular wellness routines — similar to how many people prioritise a workout class,” said Neil Parikh, co-founder and COO at Casper.

Indeed, napping sessions can be booked in similar ways to workout classes – through ClassPass, Mindbody or through Casper.com/dreamery, though walk-in appointments are also welcome. A 45-minute rest session costs US$25 (€22, £19).

“The concept enables us to pilot new ways of bringing better sleep to more people and to more places — whether that’s here, the workplace, airports, or beyond,” said Parikh.

Casper was founded in 2014 with a mission to champion sleep as an essential pillar of wellness.

The company, which was named Fast Company’s Most Innovative Companies in the World, has also partnered with American Airlines, opened Casper Sleep Shops and hosted the Casper Nap Tour. It now has nearly a million customers.