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Arch Amenities Group names new senior VP of spa and CFO to support expansion plans

10 Nov 2022 Arch Amenities Group* (AAG) has expanded its executive team and appointed Susan Grey and Todd Ertel to join its ranks.

Grey has been appointed as the new senior VP of spa while Ertel has assumed the role of chief financial officer (CFO).

The expansion of AAG’s executive team comes on the heels of its acquisition of three wellness businesses: Innovative Spa Management, Privai and Spa Space.

The deal expanded AAG’s network of spa clients to over 70 while providing a technology platform to manage the company’s 260 other wellness, recreation and amenities spaces.

Susan Grey
Grey, a global operations leader with more than 20 years of experience in the health, beauty and wellness industry, will be responsible for leading the creation of wellness programmes within AAG’s Spa Division and across the organisation.

She’ll also collaborate with the senior leadership team on long-term strategic planning to enhance the company’s financial performance, guest experiences and operational excellence of its wellness services.

Barry Goldstein, AAG CEO, said Grey’s depth of knowledge will be a vital asset to the company.

“Susan’s expertise in spa operations and revenue generation, along with her proven ability to build high-performance cross-disciplinary teams, will be key to our success in the wellness sector,” he said.

“Her new role ensures that we have a world-class team in place as we continue to grow.”

In her most recent role, Grey was vice president of operations for The Well, an integrated wellness centre in New York City, where she managed the launch of its flagship location and the development of four additional sites.

Before that, she served private equity firm L Catterton and its portfolio company, Steiner Leisure Limited, in roles of increasing responsibility leading to regional vice president, spa operations.

Among her accomplishments, she led the growth of Bliss Spas, from three locations in New York City and London to 26 global locations, launched a Bliss Spa membership programme, managed the brand’s relaunch and was responsible for conceptualising the Remède Spa brand, a spa exclusive to St. Regis Hotels and Resorts.

Earlier in her career, Grey worked as a general manager of the Bliss Soho Spa in New York before becoming an area manager and director of spa operations for Starwood Hotels and Resorts Worldwide.

Todd Ertel
A senior finance professional with 25 years' experience in financial planning, operations and business development, Ertel will lead the accounting, finance and strategic mergers and acquisitions functions for AAG.

He’ll also oversee all legal affairs for the company and collaborate with the senior leadership team on long-term strategic planning.

Goldstein said Ertel’s extensive experience in both finance and operations in global organisations will support the next phase of the company’s growth.

Ertel formerly was chief financial officer at Alfred, a residential technology platform that provides software and property management services to the multifamily real estate industry. Before that, he was CFO at Club Quarters, a hotel company based in Connecticut.

Ertel also previously served as VP of finance at Marriott International, where he led the financial integration of Starwood Hotels & Resorts Worldwide and was responsible for financial oversight of the brand, global marketing, partnerships and digital organisations.

Earlier in his career, Ertel was director of finance at Starwood, startups including Gifts that Give, a social commerce and giving site and Premier Health Partners – which he also co-founded. In addition, he spent 10 years at Deloitte in Chicago, Oslo and London.

*More about AAG
AAG – based in Rockville, Maryland – is a provider of hospitality management and consulting services for commercial and residential properties, spas, hotels, private clubs and recreation spaces worldwide.

It was formed earlier this year following the amalgamation of spa and wellness consultancy and management company WTS International, corporate fitness and amenity solution provider LifeStart and Meet Hospitality – a hospitality services and hosted meetings company.

AAG provides daily management services as well as feasibility studies, planning and design consultancy and pre-opening and sustaining strategy and support.

The organisation is a portfolio company of private equity firm CI Capital Partners.