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Dermalogica Learning Center opens in Arizona, US

04 Feb 2013 Dermalogica has pioneered its first hybrid education, retail and treatment facility in Scottsdale, Arizona - the first of a number that will open in major markets across the US.

Opened on 2 January the 2,600sq ft (241.5sq m) Dermalogica Learning Center combines consumer and professional classrooms, professional treatments and retail and is regarded as the first of its kind.

Dermalogica founder and owner Jane Wurwand said: "The expertise of the skin therapist, and the client's interaction with the skin therapist, have always served as the basis for our unique prescriptive selling approach to retail.

"Under our new plan, we will now centralise all of Dermalogica's key brand assets, for greater marketplace potency and effectiveness."

The centres will provide sites for product launches, guest speaker events and ongoing Dermalogica and International Dermal Institute professional education.

Consumers will be able to purchase products at the 600sq ft (55.7sq m) retail space, receive complimentary product sampling, one-on-one Face Mapping, skin consultations, and experience the brand's signature MicroZone treatments.